Fernando Yunes
SVP and Country Lead for Mercado Livre Brasil @ Mercado Livre Brasil

Industry: Banking & Finance
- Advisory Board Member (Greentech) (May 2021 – Present)
- SVP and Country Lead for Mercado Livre Brasil (May 2020 – Present)
- CEO / President (Feb 2018 – May 2020)
- Vice President - National Sales & Trade, Direct Sales (eCommerce D2C) & Digital Transformation (Nov 2015 – Feb 2018)
- Board Member for Bblend - JV between Whirlpool & AMBEV (Nov 2014 – Apr 2017)
- Vice President of Direct Sales (eCommerce D2C), Ecohouse, Bblend, Digital & Customer Service (Sep 2013 – Nov 2015)
- Business Unit GM (Ecohouse, and created Bblend) and Head of Whirlpool’s Digital Transformatiom (Jun 2011 – Sep 2013)
- Marketing Director (Market Share, Customer, P&L and FCF responsibilities) (Jul 2009 – Jun 2011)
- Strategic Planning Director (reporting to Whirlpool’s Latin American CEO) (Mar 2008 – Jul 2009)
- Sr Manager (Apr 2006 – Mar 2008)
- Case Team Leader (Aug 2004 – Apr 2006)
- Consultant (Apr 2003 – Aug 2004)
- Business Development Specialist at Promon Ventures (Aug 2000 – Jul 2002)
- Business Analyst (Jan 1999 – Aug 2000)
The Sarcastimatic™ Bio
Wears strategy goggles but sees only buzzwords: Fernando Yunes, SVP and Country Lead for Mercado Livre Brasil at Mercado Livre Brasil, a change agent who mostly changes deadlines and meeting agendas. Currently gamifying performance reviews using a TI-83 calculator. They may not move fast, but they definitely break things — usually confidence.

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